The Shoals Symphony at UNA has a special performance scheduled for this weekend that you will not want to miss!

You Can't Help Falling in Love with these date night plans. Find the perfect way to celebrate this Valentine's Day right here in The Shoals!

Ready to book your next getaway? Take off right here in The Shoals!

On January 21, 2022, the Shoals Chamber of Commerce hosted the first Business Power Hour of the year with NAITA, the North Alabama...

Don't sacrifice your health for beauty! Shop with Magnolia Soap and Bath Company to give your skin the care it deserves.

The newest venture out of the UNA's Department of Communication is an exciting opportunity for both college students and Shoals businesses.

Consider starting your fitness journey with some of our health-focused members in The Shoals: local gyms, fitness centers, & nutrition hubs!

“Take some books and read; that’s an immense help; and books are always good company if you have the right sort.” – Louisa May Alcott

Traditions are one of the many things that truly make the holidays the most wonderful time of the year.

To say the least, the past two years have been difficult for us all, but for our small businesses, the effects of the pandemic have been...

Don't miss the 2021 Muscle Shoals Songwriters Festival happening November 5th and 6th!

With November being just around the corner, we are in full preparation mode to launch the Shoals Chamber's second annual #KeeptheCheerHere.

Self-care is important. The next time you want to be pampered, visit one of our awesome Spas in The Shoals!

2020 marked the 24th decade in which the United States has conducted a census. With every new census, district lines for local, state,...

Of all the fall activities, visiting a pumpkin patch has to be one of the most exciting for the whole family!

The 2022 race for U.S. Senate is well underway in Alabama. Primary elections for the Republican and Democratic parties are scheduled for...

Alabama has named its newest Poet Laureate, and for the first time in the 91-year history of poet laureates, a person of color has been...

Firehouse Subs is one of the newest sub sandwich restaurants in The Shoals, but it has quickly become a favorite for Shoals locals....

While breakfast may be the most important meal of the day, in The Shoals, we think brunch is even better!

From childhood, Shoals Native and serial entrepreneur Lillian Glanton knew she wanted to make an impact in the music industry.