What will you discover in The Shoals? A world-class golf course, charming downtown, high fashion, legendary music or breathtaking natural beauty? There’s so much to explore here — at the intersection of four fascinating communities huddled around a
life-giving river where warm, authentic people enjoy an amazing quality of life. When you experience The Shoals, you might never want to leave. Because here, in The Shoals, the culture and the people run deep.

Simply, it's The Shoals.


Why do we preach "Shop Local"?

To say the least, the past two years have been difficult for us all, but for our small businesses, the effects of the pandemic have been...

Alabama: A Premier Literary Destination

Alabama has named its newest Poet Laureate, and for the first time in the 91-year history of poet laureates, a person of color has been...

Writing a Legacy

From childhood, Shoals Native and serial entrepreneur Lillian Glanton knew she wanted to make an impact in the music industry.

Leadershift: Practical Takeaways

Practical Takeaways from Maxwell's Leadershift: the Shoals Sphere Book of the Month, June 2021.


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Florence, AL 35630

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