What will you discover in The Shoals? A world-class golf course, charming downtown, high fashion, legendary music or breathtaking natural beauty? There’s so much to explore here — at the intersection of four fascinating communities huddled around a
life-giving river where warm, authentic people enjoy an amazing quality of life. When you experience The Shoals, you might never want to leave. Because here, in The Shoals, the culture and the people run deep.

Simply, it's The Shoals.


New year, new you!

Consider starting your fitness journey with some of our health-focused members in The Shoals: local gyms, fitness centers, & nutrition hubs!

Why do we preach "Shop Local"?

To say the least, the past two years have been difficult for us all, but for our small businesses, the effects of the pandemic have been...

Top Five Brunch Spots in Florence

While breakfast may be the most important meal of the day, in The Shoals, we think brunch is even better!

Sweet Treats in The Shoals

If you're like us, this hot Alabama weather might have you craving a sweet treat to cool down with. Luckily, The Shoals is home to some...

Smokin' Shoals BBQ

Summertime and BBQ go hand in hand. When your BBQ craving hits this summer, check out some of our favorite Shoals joints to get your fix!

7 Hidden Gems of 7 Points

The Seven Points area of Florence, Alabama is home to several hidden gems of The Shoals.


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20 Hightower Place
Florence, AL 35630

(256) 764 4661

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