What will you discover in The Shoals? A world-class golf course, charming downtown, high fashion, legendary music or breathtaking natural beauty? There’s so much to explore here — at the intersection of four fascinating communities huddled around a
life-giving river where warm, authentic people enjoy an amazing quality of life. When you experience The Shoals, you might never want to leave. Because here, in The Shoals, the culture and the people run deep.

Simply, it's The Shoals.


What is NAITA?

On January 21, 2022, the Shoals Chamber of Commerce hosted the first Business Power Hour of the year with NAITA, the North Alabama...

Staff Favorites: Holiday Traditions

Traditions are one of the many things that truly make the holidays the most wonderful time of the year.

Why do we preach "Shop Local"?

To say the least, the past two years have been difficult for us all, but for our small businesses, the effects of the pandemic have been...

Fall at the Pumpkin Patch

Of all the fall activities, visiting a pumpkin patch has to be one of the most exciting for the whole family!

Meet Your Senate Candidates

The 2022 race for U.S. Senate is well underway in Alabama. Primary elections for the Republican and Democratic parties are scheduled for...

Top Five Brunch Spots in Florence

While breakfast may be the most important meal of the day, in The Shoals, we think brunch is even better!


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20 Hightower Place
Florence, AL 35630

(256) 764 4661

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