What will you discover in The Shoals? A world-class golf course, charming downtown, high fashion, legendary music or breathtaking natural beauty? There’s so much to explore here — at the intersection of four fascinating communities huddled around a
life-giving river where warm, authentic people enjoy an amazing quality of life. When you experience The Shoals, you might never want to leave. Because here, in The Shoals, the culture and the people run deep.

Simply, it's The Shoals.


What is NAITA?

On January 21, 2022, the Shoals Chamber of Commerce hosted the first Business Power Hour of the year with NAITA, the North Alabama...

New year, new you!

Consider starting your fitness journey with some of our health-focused members in The Shoals: local gyms, fitness centers, & nutrition hubs!

Fall at the Pumpkin Patch

Of all the fall activities, visiting a pumpkin patch has to be one of the most exciting for the whole family!

Top Five Brunch Spots in Florence

While breakfast may be the most important meal of the day, in The Shoals, we think brunch is even better!

Leadershift: Practical Takeaways

Practical Takeaways from Maxwell's Leadershift: the Shoals Sphere Book of the Month, June 2021.

7 Hidden Gems of 7 Points

The Seven Points area of Florence, Alabama is home to several hidden gems of The Shoals.


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20 Hightower Place
Florence, AL 35630

(256) 764 4661

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