What will you discover in The Shoals? A world-class golf course, charming downtown, high fashion, legendary music or breathtaking natural beauty? There’s so much to explore here — at the intersection of four fascinating communities huddled around a
life-giving river where warm, authentic people enjoy an amazing quality of life. When you experience The Shoals, you might never want to leave. Because here, in The Shoals, the culture and the people run deep.

Simply, it's The Shoals.


What is NAITA?

On January 21, 2022, the Shoals Chamber of Commerce hosted the first Business Power Hour of the year with NAITA, the North Alabama...

New year, new you!

Consider starting your fitness journey with some of our health-focused members in The Shoals: local gyms, fitness centers, & nutrition hubs!

Staff Favorites: Holiday Traditions

Traditions are one of the many things that truly make the holidays the most wonderful time of the year.

Fall at the Pumpkin Patch

Of all the fall activities, visiting a pumpkin patch has to be one of the most exciting for the whole family!

Meet Your Senate Candidates

The 2022 race for U.S. Senate is well underway in Alabama. Primary elections for the Republican and Democratic parties are scheduled for...

Top Five Brunch Spots in Florence

While breakfast may be the most important meal of the day, in The Shoals, we think brunch is even better!

Tailgating 101

Come along as we share our top tailgating essentials and where you can find them- right here in the Shoals!

What is a Credit Union?

More than likely, you've seen credit unions all over your town, but might be curious as to what the difference is between a credit union and

TNT Fireworks: This member is on FIRE

For Shoals locals and many Americans alike, when the Fourth of July and New Year’s Eve roll around, the thought of where to purchase...

Smokin' Shoals BBQ

Summertime and BBQ go hand in hand. When your BBQ craving hits this summer, check out some of our favorite Shoals joints to get your fix!


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20 Hightower Place
Florence, AL 35630

(256) 764 4661

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